池毛毛 Why travelers switch to the sharing accommodation platforms? A push-pull-mooring framework
我校经济管理学院池毛毛老师在T1级别期刊——《International Journal of Contemporary Hospitality Management》上发表题为“Why travelers switch to the sharing accommodation platforms? A push-pull-mooring framework”。论文第一作者池毛毛为经济管理学院特任教授。
Drawing on and extending the push pull mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs).,This study adopts structural equation modeling to analyze the 543 responses collected among hotel reservation platforms and SAPs travelers.,The results support the positive effect of both push factors (e.g. dissatisfaction with product, service and information quality of hotels on the hotel reservation platform) and pull factors (e.g. price value, authenticity, interaction, home benefits and novelty of SAPs) on traveler switching intention. Except for the negative effect of switching cost, other mooring factors including prior switching experience and social influence positively affect traveler switching intention. The authors also found the switching cost negatively and prior switching experience positively moderated the push effects on traveler switching intention, while the social influence positively moderated the pull effects on traveler switching intention.,Recommendations of future SAP participation research to consider the competing platforms, the unique experiences of SAPs and mooring factors. Examining the factors of different sources is also useful for practitioners to better understand travelers’ demands and to improve the overall welfare of travelers.,This paper embraces an extended PPM framework to explore traveler switching intention in online travel platforms. Moreover, this paper provides unique insights into the switching behavior from the hotel reservation platforms to the SAPs.
Why travelers switch to the sharing accommodation platforms? A push-pull-mooring framework
Maomao Chi;Junjing Wang;Xin (Robert) Luo;Han Li
Key Words /关键词：
Pull-push-mooring framework;Sharing accommodation platforms;Traveler switching intention
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